Beach Bunny Swimwear has built its reputation on bold, body-confident resortwear, and the "This Is It" Maxi Dress from its Summer Haus line leans fully into that identity. This isn't a modest beach cover-up you throw over a bikini on the walk to the pool bar — it's a statement piece designed to be worn on its own, for a night out, a resort dinner, or a vacation photo that's going straight to the top of your camera roll. Here's an honest look at what the dress actually offers, based on the official product listing.
Beach Bunny Swimwear is a California-based label that has spent years building a name in the swim and resortwear space, known for figure-hugging silhouettes, statement cutouts, and a glossy, vacation-ready aesthetic that shows up regularly across social media and influencer travel content. The Summer Haus collection, which this dress belongs to, extends that same design language beyond swimwear into going-out dresses meant to complement a full resort wardrobe rather than function purely as poolside cover-ups.
The official product description describes the "This Is It" Maxi Dress as featuring sexy cutouts and a high leg slit, styled to be paired with heels for a night-out look. It's a floor-length silhouette in solid black, which makes it versatile for pairing with statement jewelry or keeping accessories minimal for a more understated evening look. The cutout detailing and thigh-high slit give it a distinctly going-out feel rather than a casual cover-up vibe, so it's worth setting expectations accordingly: this is not a loose, breezy beach kaftan, it's a fitted, going-out maxi dress that happens to live in a swimwear brand's lineup.
At the time of this review, the dress was available in XS, S, M, and L. Beach Bunny is generally known for a fitted, body-conscious cut across its swim and resortwear lines, so if you're between sizes or prefer more ease through the hip and bust, sizing up is often the safer call — though we'd recommend checking Beach Bunny's specific size chart for this style before ordering, since cutout and slit designs can fit differently than a standard maxi dress depending on where the panels sit on your frame.
The listing specifies that the dress should be hand washed in cold water with mild soap and laid flat to dry. That's a fairly delicate care routine, which tracks with the lightweight, stretch-friendly fabrications Beach Bunny typically uses for its Summer Haus resortwear collection. If you're planning to wear this multiple times on a trip, it's worth budgeting a little extra time for hand-washing and air-drying between wears rather than assuming it's machine-washable.
The "This Is It" Maxi Dress in Black is priced at $129.00 USD. That places it solidly in mid-range resortwear pricing — more than a fast-fashion cover-up, but in line with what you'd expect from a specialty swim and resort label known for statement silhouettes. Beach Bunny also offers the same style in red, and a shorter "This Is It Mini Dress" version in black priced lower, so there is some flexibility if the maxi length or the black colorway specifically isn't quite what you're after.
Shipping is free on orders over $200, so if you're building out a vacation wardrobe and pairing this dress with other Beach Bunny pieces — swimwear, a cover-up sweatshirt, or accessories — it's worth checking whether you can bundle enough into one order to clear that free shipping threshold. Beach Bunny also runs a loyalty program for repeat shoppers, which can be worth joining if you tend to restock swim and resortwear seasonally.
Given the boldness of the cutouts and slit, this dress tends to work best with minimal competing accessories. A simple pair of heeled sandals, a clutch, and either statement earrings or a delicate layered necklace (but not both at once) will let the dress itself do the talking. For cooler resort evenings, a light shawl or blazer draped over the shoulders can dress it down slightly without covering the design details that make the piece stand out in the first place.
This dress is best suited for anyone who wants a bold, figure-hugging statement piece for vacation nightlife, a resort dinner, a bachelorette trip, or a beach club evening event. If you're looking for a relaxed, oversized cover-up to throw over a swimsuit for lounging by the pool, this particular style — with its cutouts and high slit — is probably not the right fit for that more casual use case. It reads much more "date night" or "night out" than "poolside lounging," despite living on a swimwear brand's site.
Pros: Bold, fitted silhouette with statement cutout and slit detailing, floor-length maxi cut, available in four sizes (XS-L), also offered in a red colorway, reasonably priced for specialty resortwear, currently listed as in stock and ready to ship.
Cons: Hand-wash-only care instructions require extra effort to maintain, the fitted cutout design won't suit everyone's comfort level or occasion, and as a going-out style it's less versatile than a simple beach cover-up if that's what you're actually shopping for.
As of this review, the Beach Bunny "This Is It" Maxi Dress in Black was listed as "In stock, and ready to ship" directly on the official Beach Bunny Swimwear site, with all four sizes available for selection. Inventory on specialty apparel sites can move quickly, especially around popular sizes, so we recommend confirming your size is still available before checkout.
The Beach Bunny "This Is It" Maxi Dress in Black delivers exactly what its name and styling promise: a confident, eye-catching maxi silhouette built for making an entrance rather than blending into the background. If you're packing for a trip and want one dress that can carry a night out, a dinner reservation, or a special event, this is a strong, well-reviewed option from a brand with a solid track record in resort and swimwear. Just be sure the fitted cutout style matches what you're actually looking for before you order.
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Check current price and size availability on the official Beach Bunny Swimwear site
