Our review team examined the Empowered by Ashley Personal Safety Alarm Version 2 (Ashley Alarm 2), a UK-designed, USB-rechargeable personal alarm built with a loud siren, strobe light, and torch feature.
The Ashley Alarm 2 is a compact personal safety device designed to deter potential threats with a powerful siren and flashing strobe light. Empowered by Ashley, a UK-owned brand, positions it as suitable for women, students, children, and elderly users, and states it is trusted by over 130,000 customers.
The alarm is activated by pulling the pin on top of the device while pointing it toward the intended threat, triggering the 130dB+ siren along with the flashing strobe light simultaneously. To stop the alarm, the pin is simply replaced. The device also includes a low battery warning light, activated by holding the side torch button — a red flash ten times indicates the battery is below 3.2V and needs recharging.
Compared to the original Ashley Alarm, the v2 adds USB rechargeability (versus disposable batteries), a torch button, and a slightly louder siren rating (up to 135dB vs 130dB), while retaining the same non-violent, lightweight, easy-to-use design philosophy across both generations.
The Ashley Alarm 2 is available in a wide range of colorways, including White, Charcoal, Sky Blue, Hot Pink, Mint, Seafoam, Silver, Metallic Rose, Candy Pink, Lavender, Navy, Gold, and Aqua. At the time of our review, it's priced at £29.95, with the brand's sale currently offering up to 30% off. Free UK shipping applies on orders of £40 or more, and free international shipping applies on orders of £70 or more.
Orders ship the same day when placed before 1pm (excluding pre-orders), dispatched from the United Kingdom via Royal Mail with 1-3 day UK delivery. Empowered by Ashley backs every order with a 30-day "Peace-of-Mind" guarantee and a 2-year warranty.
Editor's take: the Ashley Alarm 2 stands out in the crowded personal safety alarm category thanks to its rechargeable design, added torch functionality, and genuinely loud 130dB+ siren paired with a bright strobe light — all packed into a keychain-sized, stylish device available in a dozen-plus colors. For anyone shopping for a practical personal safety gift or an everyday-carry deterrent, this is a well-specified option to consider.
Check current colors and the active sale on the Empowered by Ashley Alarm 2 product page.
Get the Ashley Personal Safety Alarm Version 2 today.
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