NEW STATEMENT is an Amsterdam-born eyewear brand built around bold, minimalist frame designs, and the PRIME sunglasses are one of its signature styles. Our review team examined the PRIME to see how it holds up on specs, comfort, and value, especially with the brand currently running an active site-wide promotion.
The PRIME is built with a fully polycarbonate frame and lens construction, a lightweight and impact-resistant material choice that's common in modern sunglasses design. The frame carries UV400 protection, meaning it blocks both UVA and UVB rays, and the brand markets the style as unisex. NEW STATEMENT lists precise measurements for the frame: a total width of 145mm, lens width of 54mm, frame height of 50mm, nose bridge width of 18mm, and leg (temple) length of 144mm — details worth checking against your own face shape before ordering, since sunglasses fit can vary meaningfully person to person.
The PRIME is currently offered in two colorways: a classic Black and a Leopard print, giving buyers a choice between a versatile everyday option and a bolder statement piece.
The PRIME retails at €52.95. At the time of our review, NEW STATEMENT was running a "Buy 1, Get 1 Free" promotion site-wide — adding at least two items to the cart automatically applies the discount, and the offer allows mixing and matching across different styles. That effectively cuts the per-unit cost roughly in half if you're able to use both pairs or split the order with a friend.
NEW STATEMENT reports a 4.7 out of 5 rating aggregated from 4,755 customer reviews, along with a stated customer base of over 150,000 buyers. Reviewers referencing the brand's sunglasses lineup and its buy-one-get-one promotions in general feedback echoed a common theme: strong perceived value for the price point, particularly when the BOGO deal is active.
NEW STATEMENT offers free worldwide shipping with duties and taxes already covered by the brand, and easy returns within 14 days of delivery. Delivery windows vary by region, generally landing in the 8-18 business day range depending on destination.
Editor's take: the PRIME delivers on the fundamentals — UV400 protection, a lightweight polycarbonate build, and a design pedigree from a brand that has built a large, well-rated customer base. Combined with the current buy-one-get-one-free promotion, it's a reasonable time to consider adding a pair (or two) to your rotation. You can check current stock and colorways on the PRIME sunglasses product page.
If you're weighing your options, it's worth taking advantage of the BOGO deal while it's live: Shop the NEW STATEMENT PRIME sunglasses.
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