Brain Forza

Led by Science. Powered by Nature.™ Founded in 2010 and based in Henderson, Nevada, Brain Forza® was created by Greg Loukas — a lifelong fitness and natural science enthusiast. After a serious car accident ended his athletic pursuits, Greg turned his passion for health and performance into a mission: to help others feel and function at their best through nature-based nutrition. Our first product, Study Juice , launched in 2011 and quickly earned a loyal following. Since then, we’ve expanded one high-quality formula at a time, serving customers around the world. All Brain Forza® products are made in California using premium ingredients sourced globally — from the USA, Spain, Brazil, Bulgaria, Peru, India, China (yes, that’s where the best Ginkgo grows), Japan, and beyond. Our mushrooms are 100% grown and made in the USA , ensuring unmatched quality, purity, and consistency in every batch. Greg Loukas is the founder of Brain Forza®, with over 16 years of hands-on experience in the dietary supplement and functional foods industry. An award-winning formulator, Greg has developed products not only for his own brands, but also for well-respected doctors, practitioners, and health professionals who value credibility, proper dosing, and ingredient quality over trends Greg splits his time between North and South America and travels regularly to visit farms, suppliers, and production partners—believing you can’t truly understand ingredients unless you see where and how they’re grown. That hands-on approach shapes everything he creates. His philosophy is straightforward: source it properly, formulate it intelligently, and be honest about what it does. If it doesn’t meet that standard, it doesn’t ship. Brain Forza® started with a simple idea — to create supplements that truly work, built on real science and clean ingredients. What began in a small home office in 2010 has grown into a trusted brand known for quality, transparency, and results. These photos capture our early days — the passion, experimentation, and commitment that shaped everything we do today. Where it all started! Our first product Study Juice, made for students. Founder Greg with Jesse of Winner Circle in Corona. [Not smilers.] A successful ExpoWest exhibition. Don't worry, samples for all! The second Study Juice® formula ever, with Sceletium, it was strong! I started Brain Forza® for selfish reasons — I wanted to make the best supplements for myself first, then share them with everyone else. — Greg Loukas Founder To make the best products possible — pure, functional, and effective. Everything else follows from that. First and foremost, we set out to make the absolute best quality products and formulas. Correct serving sizes, high quality standards and excellent value. Even though we put more of each ingredient in our formulas, usually more servings, and better quality, we still put value over revenue and profit. Only the best. We work with one key HQ supplier for our herbs, with the exception of spcific ingredients like KSM-66® Ashwagandha. It all started with curiosity. How could something in nature change the body and mind? What route did it take? What was actually happening to make things better — or in some cases, worse? Could we really enhance memory, focus, or cognitive function? Do supplements really work, or is it all just marketing? I spent four years searching for answers. At first, I read blogs from natural health writers. Then I “borrowed” my sister’s Biology and Organic Chemistry textbooks — and never returned them. Eventually, I went deeper, teaching myself how to read clinical studies and interpret the real science before it’s watered down into articles or press releases. What I discovered was that the problem wasn’t with the science — it was with the products. Across the market, “memory pills” and “brain boosters” claimed to be the best, but most were heavily underdosed. You’d pay for ingredients used in studies but get only a fraction of the proven dose. Even worse, many formulas had one active ingredient at a proper amount, surrounded by a list of meaningless fillers — and sold at a premium. That really got me fuming. I’m a perfectionist by nature, and I thought: People deserve better. I know I can do better. That’s how Brain Forza® was born. From the start, the mission was simple — to create unique, effective formulas made with only the best ingredients, at real, functional dosages. Today, Brain Forza® continues that commitment. We aim to be the go-to company for brain and body support — for focus and concentration, memory, healthy aging, physical and mental performance, mood balance, and stress resilience. We’re dedicated to the science, not the shortcuts. As we grow, we’ll keep pushing the industry forward — one honest, high-performing formula at a time. Thanks for visiting, and we hope you enjoy what you find.

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