Good Bru

Our story begins on Lake Victoria in the year 2010. Two entrepreneurs with no kids and full of ambition, one from Colorado and the other from North Carolina, cross paths as part of a group exploring the wilds of Africa. We struck up the kind of conversation you would expect from two such fellows inspired by the wonders of a unique land. Being true to our self-professed entrepreneurial natures we didn’t let it rest and that was the beginning of what would eventually become Good Bru. With Steve taking up full residency in Tanzania and Gabe working on food related technologies in North Carolina, we first sought to bring the benefits of Combretum micranthum, kinkaliba, to America. Interestingly, after much research, we found that kinkaliba was higher in highly prized epicatechin’s than green tea or cacao. Although the economics of starting a kinkaliba extract business was out of our reach, we did find ourselves delving deeper into the world of nutrition and the idea that people should be putting goodness into that oh so loved morning ritual of drinking coffee. Eureka!.......kind of. By 2013 Steve was somehow finding a way to have kids traveling back and forth from his business in Africa to see his wife, while Gabe was working on more sustainable seafood technologies and working with a cardiac psychologist on a mobile app called ICD Coach… It wasn’t till 2013 that Agave Shot was born (known to about 12 people in the world haha). Agave Shot was the true predecessor to Good Bru and the synbiotic brainstorm. Morning routine + prebiotic fiber + probiotic + antioxidant + syrup. What could go wrong? Well you try to pack 5g of fiber into 10g of syrup! Back to the drawing board! Finally, in 2020 (a little worse for wear financially but still full of entrepreneurial passion) the breakthrough happened! The probiotic market that was blossoming in 2013 is now in full bloom and the combination of these ingredients were perfect for coffee! We’re really excited about Good Bru. Research shows good health starts in our gut. We think Good Bru will have massive positive change for our customers. Agave inulin is a prebiotic that supports good gut flora and is also a good source of fiber! This synbiotic relationship means Good Bru is delivering the market leading probiotic, BC30, in the most effective way. “Speaking of my own experience”, Steve says, “my energy level and mental clarity has been off the charts. I really feel fantastic and look forward to being a life-long user.” The early data and the observations from our own team has left us eager to share the discovery with everyone else. Now if we can get Steve to stop eating all of the samples we might actually be able let the rest of the world experience the journey…and hopefully do a little good along the way! L i v e l i f e ! Thanks, The Good Bru Guys GOOD BRU NEWS get a 10% discount code when you sign up!

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