Minori Beauty

“I don’t wear makeup” is something I hear a lot from our customers. As Head of Personalization at IPSY, I tested over 4,000 products and helped curate beauty boxes for over 3 million monthly subscribers. My biggest takeaway? Most women feel overwhelmed by constant newness, endless shade options, and 10-step routines. This inspired me to launch Minori, a clean makeup brand with no fuss—just intuitive multi-purpose essentials in a tightly edited range of universally flattering shades. Our mission is to make the beauty journey feel welcoming and uncomplicated, especially for those that don’t ordinarily wear makeup. To make the most essential, easy-to-use products while encouraging sustainable and responsible consumption. Is Minori clean? What does clean beauty even mean? Words like “clean” and “natural” aren’t regulated, and ingredient lists can be tricky to navigate. At Minori, we want you to feel confident about the ingredients in your beauty products. We worked with our chemists to consciously formulate effective products avoiding over potentially harmful 3000 ingredients such as parabens, phthalates, sulfates, synthetic fragrance and talc. Furthermore, our products are gluten-free, alcohol-free, and nano-partical free, and our mica is always ethically sourced. Why do you use a mix of natural and synthetic ingredients? Not all natural ingredients are safe and not all synthetic ingredients are bad. We choose to work with many safe lab made ingredients to help achieve outstanding formula performance, and create long lasting, pigmented makeup that you will reach for every single day. Minori is Certified Plastic Negative through our partnership with rePurpose Global . For every product we sell, we are contributing a percentage towards vetted impact programs that will remove ten times as much nature-bound plastic used in our products and operations. Each of our products now carries a beyond Net Zero Plastic Footprint! rePurpose Global's Impact Projects remove and recover plastic pollution across seven countries and three continents. Our certificate will help fund Project Neela Sapana in Chennai, India. Over the last few decades, the pristine coastlines of Chennai have been devastated by rampant plastic pollution, affecting wildlife and contaminating waterways. 100% of the plastic recovered through this Project is ocean-bound, which means collecting plastic waste in a 100km radius from the coastline that would otherwise have not been collected. Essentially, it is an intervention to divert this plastic safely away from the oceans before it ever has a chance to leak into it. How to recycle Minori products? When you finish our cream blush and highlighter, clean the glass jar, and put it in the recycling bin. Then toss the cap into the garbage. Another alternative is to give it a second life by using it as a small container. Our lip gloss cylinder is currently made out of plastic and cannot be recycled, so please dispose into your garbage. We are working on making our packaging more sustainable for our future productions. We are exploring including more PCR (post consumer recycled plastic) into the caps of the jars and the lip glosses. We moved away from offering a recycling take back program ourselves, as the carbon footprint of asking you to mail back empties exceeds the benefit of helping you recycle your plastic empties. Our suggestion is that you bring your empties to a local Nordstrom or Credo which will have a Pact recycling take back box. I was born in Kazakhstan before immigrating to Canada at the age of 5 and am fluent in French, Russian, and English. I met my husband (and now Minori's co-founder) 14 years ago at our university's library in Montreal. When I’m not creating new Minori products, you’ll find me meditating, cuddling with my cats, diving into a good book, or soaking up the endless beauty of San Francisco. All our Canadian orders are lovingly packed and shipped from Montreal by my brilliant mother-in-law, Gaiane, who happens to have a PhD in particle physics. Talk about a family business with next-level expertise!

How to Use Minori Beauty Coupon Codes

Step 1: Browse and choose a verified Minori Beauty coupon on this page. Click “Get Code” and copy it instantly.

Step 2: Go to Minori Beauty, shop your favorite products, and add them to your cart.

Step 3: At checkout, enter your coupon code in the “Promo Code” box and click “Apply” to unlock your discount.