Mukzin

BRAND STORY The name of MUKZIN is inspired by “mysterious fan”that brings luck in oriental legend. It’s established in 2014 by Kate Han and George Feng. Based on a pan-Asia perspective, integrating traditional handcrafts with unconventional modern design, they interpreted the majestic and myriad oriental culture and brought about a new oriental aesthetic language in a brand-new dimension through the medium of design.EVENTS From 2018 to 2020, MUKZIN successively attended the four major international fashion weeks in Paris, London, Milan and New York, and was invited to participate in the design exhibition held at the MAXXI . Museum of Contemporary Art in Rome. The design works of MUKZIN have been published in《VOGUE》,《BAZAAR》,《ELLE》,《L’OFFICIEL》and other global fashion medias for many times. And MUKZIN was appraised as "Oriental Symbol" by 《ELLE Italy》.Intangible Cultural Heritage &Guinan Embroidery In 2021, MUKZIN team went in Qinghai, and integrated intangible cultural heritage handcraft "Guinan Embroidery" of snowy plateau into fashion.Inspired by traditional hair ornaments “Jialong” of Qinghai girls, which has the cultural intention of inheritance spirit , MUKZIN intangible cultural heritage collection was compatible with contemporary design aesthetics while retaining the traditional craftsmanship, and had a timeless charm of inheritance .Intangible Cultural Heritage & Hami Embroidery In 2016, MUKZIN team went in Hami to set up a workshop, integrating Hami Embroidery originated during the reign of Emperor Kangxi into the design, and putting the collection on the brand’s fashion show.While helping local embroiderers to get a better income, MUKZIN made this little-known ancient craft known to the world again.A/W 2017- The Theatre of Mao’er Shanghai Fashion Week In A/W 2017, MUKZIN intended to explore the real attitude of traditional culture towards the attributes of "Yin and Yang". Inspired by renowned “roles of dan” created by the Peking opera master Mei Lanfang, specifically his roles in Farewell to My Concubine, MuGuiying Takes Command, Dragon and Phoenix, the Drunken Concubine and the Five-flower Cave, MUKZIN restructured traditional Peking opera costumes and absorbed elements from the “Mao’er Opera” to present unique female images in the collection with special contours, structures and elements.S/S 2018 - Jade in the Shadow Paris Fashion Week In S/S 2018, MUKZIN held a Martial Arts Assembly which broke the boundaries of culture and space in the name of "Woman Warrior"in Paris, and dispelled the misunderstandings that had been shrouded in the "Asiatic Warrior" culture for a century.With the subversive spirit of the Asiatic Women Warriors who do not stick to the old rules and are not willing to be a subordinate, to establish a discourse power that belongs to Oriental fashion. S/S 2019 - DAAN London Fashion Week In S/S 2019, the designer Kate Han took the classic outer packaging of ointments, pills, elixirs and oils in Chinese medicine as a starting point. From the perspective of Oriental aesthetics, she explored the unique retro sentiment presented by the product of the fusion of Eastern and Western aesthetics in a contemporary context through the medium of design.A/W 2020 - Talismans New York Fashion Week As the opening show of A/W 2020 New York Fashion Week, the designer Kate Han searched Asiatic history and myths and found eight "magic treasures" that carry the Asian’s longing for good luck and health in the past thousand years.In accordance with her belief in maximalism, she constructed a unique aesthetic system that embraced both vintage oriental charm and modern futurism in a seemingly complicated mixed match.S/S 2021 - JIALONG Shanghai Fashion Week Inspired by mysterious“Jialong”，which has the cultural intention of inheritance spirit, and combined with the intangible cultural heritage handcraft "Guinan Embroidery" of snowy plateau, MUKZIN staged a trend experiment on the fusion of ancient and modern culture at S/S 2021 Shanghai Fashion Week.

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