Nowata Clean

NOWATA™ is the first doctor-created soap that works anywhere—no sink, no towels, no wipes. Just cleaner hands in seconds. Independent lab testing proves it physically removes 99.9% of germs, dirt, and oil * . Our babies were born during the pandemic and clean hands felt like the most important thing in the world. We kept sanitizer in every bag, pocket, and stroller cup holder. Then one day, after a quick sanitizer squeeze at the park, our toddler reached for a snack — and we realized: everything we’d just put on our hands was now going into our child’s mouth. Soap wasn’t always there. Sanitizers killed some germs but left dead ones behind… along with the smell, the stickiness, and the next-day dryness. And worse — they don’t work on tough viruses like Norovirus and C. diff, the ones behind school closings and daycare outbreaks. After two years of development, we created something revolutionary: a plant-based soap that physically removes bacteria and viruses without water, without chemicals, and without compromise. Dr. Ruslan Maidans & Dr. Yalda Shahriari WHAT IF THE SOLUTION TO CLEANER HANDS WASN'T ABOUT KILLING GERMS, BUT PHYSICALLY REMOVING THEM? What if we could save thousands of gallons of water while keeping families safer? The Problems We Couldn't Ignore Hand sanitizers kill some germs but leave harsh chemicals and dead bacteria on skin. Our kids were absorbing these chemicals every time they touched their faces. Traditional handwashing uses up to 2+ gallons per wash. With multiple daily washes, families waste thousands of gallons yearly—unsustainable for our planet’s future. Clean water isn’t always available. Whether camping, hiking, at playgrounds, or in public spaces—we needed a solution that works anywhere. Unlike sanitizers that kill germs and leave residue, NOWATA physically removes bacteria and viruses through revolutionary clumping technology. Our clumping technology binds germs, dirt, and oil into visible particles, physically lifting them from your skin. Independently verified using ASTM E1174 protocol against Murine Norovirus & E.coli. With 99.9% of viral particles and bacteria physically removed. 100% plant-based ingredients safe for sensitive skin. Fully biodegradable with zero toxic stuff, because nature knows best. Why We Skip the Antibacterial Overload Health experts caution against using antibacterial soaps all the time. Why? Studies show they aren’t more effective than regular soap for routine use. Overuse can disrupt your skin’s natural microbiome and contribute to antibiotic resistance. Harsh chemicals and fragrances can dry out or irritate skin, especially for kids. TRUSTED BY SCIENTISTS, PARENTS, & OUTDOOR ADVENTURERS My toddler absolutely hates getting his hands wet—total meltdown every time. With NOWATA, she thinks it’s some kind of magic trick. I guide multi-day hiking trips where water conservation is critical. NOWATA has become essential gear, no water needed, works even with muddy hands, and unlike sanitizer, it actually removes the grime. NOWATA has become my secret weapon for keeping classroom germs at bay, especially during flu season. — Maria V., Elementary Teacher

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