Shift Cam

Designed for the Moment That Matters We believe creativity shouldn’t wait for perfect conditions. It should happen in real life — spontaneous, imperfect, often brilliant. Your phone is already with you. We design the tools that let it become something more. It Began with a Simple Frustration We simply wanted better tools. In a small Hong Kong apartment, crowded with sketches and prototypes, we built our first lens. It wasn’t perfect. But it was honest — a quiet rebellion against gear that got in the way, broke too easily, or simply didn’t feel right. Since then, we’ve grown — slowly, deliberately. But our reason for being has never changed: to create tools that elevate the act of creating. A Relentless Pursuit of the Essential. Even the smallest decisions carry enormous weight. The softness of an edge. The tension in a magnet. The sound of a shutter click. These are not decorative — they are the design. The best tools are the ones you forget are there. When design allows you to lose yourself in the moment — that’s when we know we’ve done it right. We don’t iterate for novelty. We design only when we have something meaningful to offer — a better solution, a clearer purpose, a more elegant form. It Started With A Simple Idea, A Single Case We didn’t start with a company. We started with a need.In a small Hong Kong apartment, we built our first ShiftCam case — a 6-in-1 lens system for iPhone 7. Our first Kickstarter campaign quietly launched everything. It wasn’t viral, but it was real — and it got us going. Our First Kickstarter: “Add 6 Stunning Features to Your iPhone 7” Expanding The Vision We launched ShiftCam 2.0, a 12-in-1 travel lens system, which resonated with creators around the world. This campaign was a turning point — and our first taste of building something bigger than ourselves. Our Second Kickstarter: “12-in-1 Travel Lens for Mobile Photography” Red Dot Design Award 2018 – ShiftCam 2.0 The First Aspherical Mobile Lens Precision Meets Passion We designed the world’s first 12mm aspherical ultra-wide lens for mobile. It brought DSLR-grade precision to phones and redefined what “mobile photography” could mean. Our Third Kickstarter: “World’s First 12mm Aspherical Lens for Mobile” The Phone Becomes a Camera System More than lenses. A complete creative system In a year when the world slowed down, we sped up. We introduced ProGrip, a wireless battery grip designed for real creators. It became more than a product — it reshaped how people worked. Our Fourth Kickstarter: “ProGrip: Turn Your Phone Into a DSLR-like Camera” iF Design Award, Red Dot Design Award, A’ Design Award 2021 – ProGrip ProGrip changed how creators worked. We kept building. As ProGrip found its way into hands around the world, we began imagining something lighter, modular, and magnetic. That idea became SnapGrip — and it started here. A modular revolution, empowered by magnets. We launched SnapGrip, SnapLight, and SnapPod — the building blocks of a new mobile system. Simple. Elegant. Fast. A joy to use. It changed what people expected from mobile gear. Our 5th Kickstarter: “SnapGrip Ecosystem for Magnetic Mobile Creation” Red Dot Design Award, A’ Design Award 2023 – SnapGrip System Introducing our boldest lens system yet. We returned our focus to optics with LensUltra — our most advanced lens line ever, now built with 4Ri crystal glass. Cinematic clarity. Modular builds. All in your pocket. Our 6th Kickstarter: “LensUltra: New Generation of Mobile Lenses” Refined. Rebuilt. Ready for More. Everything we do now is shaped by everything we’ve done. This year, we’ve doubled down on modularity, precision, and design that disappears into the process. With thousands of creators using our system globally, we’re building what’s next — together. A Tool for Creation. A Commitment to Care. Built to Endure. Designed to Respect Nature is where many creations begin — its light, its rhythm, its emotion. At ShiftCam Gear, we craft with the same reverence. Every curve and material is chosen not just for performance, but for how gently it touches the world. The most elegant creativity leaves nature untouched. From professional filmmakers on assignment to grandparents in the garden, from vloggers sharing a great deal to travelers chasing the perfect sunset — ShiftCam is trusted by tens of thousands of users worldwide. Used by Tens of Thousands. Designed for One. Our products now ship worldwide. We’ve received awards for design and engineering. But the real reward is hearing from a creator who says, “I didn’t think I needed this — now I can’t imagine shooting without it. ”That’s the kind of success we care about. One creator at a time. ShiftCam on the left, Moment on the right...Side-by-side you can see how much better the ShiftCam looks. — Blake Calhoun iPhonenographers Of all the phone camera grips I’ve come across, this was one of the more functional and elegant. — Ted Kritsonis PetaPixel.com ShiftCam 2.0 came out the winner. The quality was top-notch on the photos taken using this lens. — Mike Prospero tomsguide.com The ProGrip comes highly recommended for anyone looking to improve their photo- and video-taking. — Bryan M Wolfe iMore.com Ergonomic grips for phones with shutter button and built-in powerbank Unleash your mobile creativity with true optical precision Great content starts with great lighting

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